In his article “CG on a Budget: A Zen Art “, J. Paul Peszko wrote
“Unlike feature animation, where major studios spend money hand over fist trying to outdo one another [ … ]”
— Quote © Copyright 2007 by J. Paul Peszko/Animation World Network. —
and this is imho exactly the state of affairs Jean Detheux complained about in “Notes from the Underground”. Although I do not agree 100% with what he wrote (I just can’t help but finding certain fx cool), and although it is imho not the point to abandon the superficial altogether, I also perceive a gradual demise of the “substance” in much (not all) of today’s visual fx/animation, if not in our culture in general. What I particularly find so annoying about this tendency are a) fx for the sake of fx, and b) the “loud” approach we encounter so often (especially in advertising; this is what I personally call the “smiling banana effect”).
Is subtlety out of style? Not necessarily, but it would require courageous (and preferably independent) directors who know about the possibilities of state-of-the-art visual fx/animation and how to use them properly. We really have had enough of superficial fx by now. This is not a contradiction to what I wrote farther above; my point is simply, not to abandon depth altogether and to venture into new, yet unexplored territory instead—and not just technically. Directors such as Alfred Hitchcock made it clear that it is indeed possible to combine avantgarde art (“Spellbound”; “Psycho”; “The Birds”) and financial success.